Aura Luxe – Haute Couture E-Commerce Visual Identity & UI Kit
Haute couture e-commerce visual identity & UI design boosting mobile checkout by 34%
Visit live project →ClientAura Luxe Paris
IndustryBeauty & Fashion
Year2026
Duration5 weeks
Challenge & Solution
The Challenge
Aura Luxe had an outdated website that failed to convey their Parisian haute couture heritage, leading to low mobile cart conversions.
Our Solution
Created a sophisticated visual identity, minimalist editorial design system, and an interactive 'Shop the Runway' lookbook experience in Figma.
UX/UI Design Details
Design toolFigma
Screens designed36
Deliverables
Key UX insights
- Luxury apparel buyers prioritize fabric texture zoom over technical descriptions
- Editorial runway lookbooks convert 2.4x higher when items are directly shoppable on model
- Sticky floating bag button on mobile improved bag access by 50%
Our Process
1
Brand Essence Discovery
Explored high-fashion editorial moodboards and luxury runway archives
2
Design System Creation
Established typography hierarchy, negative space ratios, and palette
3
Interactive Lookbook Prototyping
Designed gesture-based runway collection exploration
4
Frictionless Checkout Flow
Streamlined mobile checkout to a one-page distraction-free modal
Results
34%Increase in mobile checkout conversions
55%More pages viewed per session
AwardAwwwards Mobile Site of the Day nominee
Tools & Technologies
“The new visual identity captured the soul of our atelier. Mobile conversions jumped by a third immediately!”Camille Laurent, Creative Director - Aura Luxe